I am an accomplished Art Director and Graphic Designer with extensive experience developing brand identity, web and rich media strategies, product line branding, and other marketing communications for high-profile clients. Adept in setting and executing strategic creative direction by securing new accounts, revitalizing client relationships, building creative teams, and leading and coaching sound design principles.
I believe good on target design comes from a solid strategy backed up by information and analysis. Looking at the marketing information and analysis is part of the design puzzle that I love. It’s never just about pretty pictures, but rather, and more importantly, it’s about identifying your target market, and then presenting them with something that has WOW factor!
In any situation, coaching, teaching, mentoring is a passion of mine. I believe that good design practices and knowledge should not be kept a secret. It should be shared with everyone you work with. It helps the individuals around me move forward as well as the entire organization.