Requester: Content Marketing, PlayStation Store

Designer: Jeff Eaton

Additional Partners: Content Operations Team, UI Engineering Team

Marketing/Content Challenge

Create a single page on the PlayStation Store UI that the user could find everything they need for a single title. The info could be all on that one page, or have navigation to where that content is. Must be dynamic, show the product in the best light, and be able to display a product video for our users. Must be flexible to accommodate varying number of banners and information.

The Solution

Using the PlayStation Stores UI grid, I created a system that would first, be easy for the user to find what they need. Second, it needed to be a solution that was easy to implement and update on the design side, as there are a lot of these pages, and they change often from pre-order, to launch, to additional content throughout the products life cycle. Creating a solution that is easy for the user to read, navigate, have a “wow” factor, and would not take a lot of time on the design side to implement, were all top priorities.