Print has many facets that a designer must know in order to get a design to reproduce correctly, and one only learns this over time. One of my passions is to make sure that any brand or campaign is cohesive in look and message on both print and digital sides.
I have also had the great fortune of designing and directed the development of cohesive brand looks for the entire lines of packaging. Working with marketing, photographers, structural engineers, thermoform & print vendors has been very interesting, and the collaboration I have experienced has been amazing. It takes the knowledge of so many in different areas to bring a stunning package together.