Working in collaboration with Marketing, Merchandising and Engineering teams, I created Website Designs, Emails, Campaign concepts and Banner deliverables. These were created using both Photoshop and Sketch.

Working in collaboration with Marketing, Merchandising and Engineering teams, I directed all original creative assets and campaigns, ensuring that the brand lived up to Sony’s history and high standards.

The PlayStation Store is found on the PS4 console, web, and mobile devices. Since campaigns are recurring, all were designed with the ability to be produced quickly, and in 4 languages. I also created guidelines for internal and external purposes to ensure the creation of assets for the PlayStation Store remained efficient and consistent.

I have also designed landing pages, web assets, and rich media videos.

Print has many facets that a designer must know in order to get a design to reproduce correctly, and one only learns this over time. One of my passions is to make sure that any brand or campaign is cohesive in look and message on both print and digital sides.

I have also had the great fortune of designing and directed the development of cohesive brand looks for the entire lines of packaging. Working with marketing, photographers, structural engineers, thermoform & print vendors has been very interesting, and the collaboration I have experienced has been amazing. It takes the knowledge of so many in different areas to bring a stunning package together.

A brand might be most recognizable for its logo or mark. Here are just a few of the marks I’ve created for very different companies.

Working with photographers, stylist, and talent, is something I love. The influence that all these individuals have on the process has been a joy to be a part of.
I have planned, and art directed photoshoots, both on-site and in-studio. I helped to bring the Logitech brand to life with original lifestyle and product photography.

Requester: Content Marketing, PlayStation Store

Designer: Jeff Eaton

Additional Partners: Content Operations Team, UI Engineering Team

Marketing/Content Challenge

Create a single page on the PlayStation Store UI that the user could find everything they need for a single title. The info could be all on that one page, or have navigation to where that content is. Must be dynamic, show the product in the best light, and be able to display a product video for our users. Must be flexible to accommodate varying number of banners and information.

The Solution

Using the PlayStation Stores UI grid, I created a system that would first, be easy for the user to find what they need. Second, it needed to be a solution that was easy to implement and update on the design side, as there are a lot of these pages, and they change often from pre-order, to launch, to additional content throughout the products life cycle. Creating a solution that is easy for the user to read, navigate, have a “wow” factor, and would not take a lot of time on the design side to implement, were all top priorities.